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posted on 30 Jul 2016

New Study Shows Reading Harry Potter Lowers Americans’ Opinions of Donald Trump

The Annanberg School for Communication based in the University of Pennsylvania have published some new research that finds readers of Harry Potter have a lower opinion of Donald Trump than other potential voters.

The article begins:

Can Harry Potter defeat Donald Trump?

Harry may not be a full-on patronus against the Republican presidential nominee’s appeal, but reading Potter stories does appear to be a shield charm against Trump’s message.

A new study to be published in a special 2016 election issue of PS: Political Science and Politics finds that reading Harry Potter books leads Americans to take a lower opinion of Donald Trump. In fact, the more books the participants read, the greater the effect.

Even when controlling for party identification, gender, education level, age, evangelical self-identification, and social dominance orientation — all factors known to predict Americans’ attitudes toward Donald Trump — the Harry Potter effect remained.

You can read the full summary of this research that has been posted on their website by clicking on this link.